Austin, TX – January 2026 – Simple Plan Austin has been selected as the preferred meal prep provider for athletes participating in the XPE Sports NFL pre-combine training program in Austin, Texas.

[Eau Claire, WI] – [December 19, 2025] – Simple Plan, a growing prepared-meal brand focused on balanced macronutrients and real, whole foods, today announced the launch of new Simple Plan Meal Bundles across participating locations. The bundles are designed to make stocking up on healthy meals easier for customers while modestly improving value and driving stronger, more predictable sales for franchise partners.

This special collab will be available for a limited time only in the Austin area. You can grab it through our Grab-N-Go coolers or add it to your weekly Simple Plan order while it lasts.

When you meet Zach, owner of Simple Plan Eagan, it’s easy to see the qualities that make a great franchisee — discipline,...

This Monday marked an exciting milestone for Simple Plan: the soft opening of our Eagan, Minnesota location. From the moment the doors...

In this blog, we sat down with Matt to talk about what fuels him (literally and figuratively), how he balances Ironman prep with business ownership, and why he’s so passionate about bringing healthy, high-protein meals to the Austin community. Whether you’re an athlete, entrepreneur, or just someone trying to level up, there’s something in here for you.

Eau Claire, WI – June 24, 2025 Simple Plan, a leader in healthy, fully-prepped meals, is proud to announce the launch of its brand-new...

We’re thrilled to introduce a delicious addition to our lineup: Simple Plan’s High-Protein Overnight Oat Packets! Designed for those who prioritize health without sacrificing flavor, these oats are perfect for busy mornings and active lifestyles.

[Eau Claire, WI - May 21, 2025] - Simple Plan, a leading provider of nutritious prepped meals, is excited to announce the launch of their new website, mysimpleplan.com. This milestone marks the consolidation of all Simple Plan locations under a single, user-friendly platform, aimed at enhancing customer convenience and satisfaction. Simple Plan currently has franchises in Eau Claire, WI, Austin, TX, Columbia, SC, and is opening in Eagan, MN this summer.

We’re thrilled to announce the latest expansion of the Simple Plan family—our new location in Eagan, MN! This is a huge step for our mission to make healthy eating easier and more accessible across the country, and we couldn’t be more excited to welcome Zach Wolfe as the franchise owner bringing it to life.

We’re thrilled to announce that Simple Plan is officially expanding to Austin, TX! Our mission to help people across the country embrace healthier eating habits, make sustainable progress towards their goals, and transform their relationship with food is growing, and Austin is the next stop on the map.

We’re thrilled to announce a new addition to the Simple Plan family: our micro-market location in Wausau, WI! This new location, operated by our Eau Claire Simple Plan team, brings the convenience of healthy, fresh, and delicious meals to the heart of Wausau—and it’s open to the public!

At Simple Plan, we've always been committed to doing what's right - for our clients and our planet. Today, we are excited to introduce a significant step forward in our sustainability efforts - innovative meal trays designed with the environment in mind that are now available at participating franchise locations.

President Dan Beck journeyed all the way from Wisconsin to support franchisee's Billy and Emilie Keene, bringing their passion for good food and healthy living to the heart of Columbia.

Billy and Emilie Keene, a dynamic duo from South Carolina, embarked on the journey to Wisconsin to train at our corporate location. With their passion for nutrition and commitment to serving their community, they were the ideal candidates to bring our Simple Plan Business to Columbia, South Carolina.