Simple Plan Launches New Meal Bundles to Make Healthy Eating Easier — and More Affordable — for Busy Customers

[Eau Claire, WI] – [December 19, 2025] – Simple Plan, a growing prepared-meal brand focused on balanced macronutrients and real, whole foods, today announced the launch of new Simple Plan Meal Bundles across participating locations. The bundles are designed to make stocking up on healthy meals easier for customers while modestly improving value and driving stronger, more predictable sales for franchise partners.

The new bundles give customers a simple way to purchase multiple meals at once with a small built-in discount compared to ordering the same meals individually. Guests can choose bundle options that fit how many meals they typically rely on Simple Plan for each week—whether that’s just a few back-up meals or a larger stock-up for the days they don’t want to cook.

“Everything we do comes back to simplicity,” said Dan Beck, Founder of Simple Plan. “Our customers are busy parents, professionals, and lifters who don’t have time to overthink food. Bundles take one more decision off their plate. They can stock the fridge in a few clicks, with meals that are already portioned, macro-balanced, and ready to heat.”

Built Around the Simple Plan Philosophy

Each bundle follows Simple Plan’s core standards: controlled calories, balanced macronutrients, and whole-food ingredients—with a strong emphasis on protein and no fad-diet gimmicks.

Customers can use bundles to:

• Stock up for the week in a single order

• Keep easy, high-protein meals on hand for busy days

• Add a few “I’m not cooking tonight” options to their fridge or freezer

“At the customer level, bundles make it easier to stay consistent,” Beck added. “At the store level, they help drive a higher average order value and more predictable production planning. It’s a win for both sides of the counter.”

A Strategic Win for Franchise Partners

For brokers and prospective franchisees, the launch of meal bundles adds another lever to the Simple Plan model:

• Higher Average Order Value (AOV): Bundles encourage guests to purchase multiple meals at a time instead of adding one or two to their cart.

• Simplified Decision-Making: Clear bundle options reduce friction at checkout and support stronger conversion both in-store and online.

• Operational Efficiency: Predefined bundle structures streamline production planning and inventory, especially around core menu items.

• Stronger Habit Formation: When customers think in terms of “a week of meals” instead of one-off purchases, they are more likely to become repeat, long-term clients.

“The best franchise concepts help customers build habits,” said Beck. “Bundles are a simple way to turn ‘I’ll grab a meal’ into ‘I’ll grab what I need for the week.’ That’s the behavior we want to support as we scale Simple Plan into a $100M brand.”

Available Across Multiple Channels

Simple Plan Meal Bundles are available at participating Simple Plan locations, with ordering options that may include:

• In-store ordering

• Local delivery

• Gym partner pickup locations

• Grab-n-go coolers

Availability and specific bundle configurations may vary by market, giving franchise operators flexibility to tailor offerings to their local customer base while operating within a proven system.

About Simple Plan

Simple Plan is a prepared-meal concept built on one core idea: make healthy eating simple, sustainable, and accessible for real people with real schedules. Each meal is designed around balanced macronutrients, controlled calories, and whole-food ingredients, with a strong emphasis on protein and clear nutrition labeling.

Through a mix of in-store pickups, local deliveries, partner gym pickups, and grab-n-go coolers, Simple Plan helps customers stay on track with their nutrition goals without cooking, cleaning, or calorie math. The brand is currently expanding through franchising, partnering with operators who share a passion for health, hospitality, and operational simplicity.

For more information about Simple Plan or franchise opportunities, visit mysimpleplan.com.