Simple Plan Austin Named Preferred Meal Prep Partner for XPE Sports NFL Pre-Combine Training

Austin, TX – January 2026 – Simple Plan Austin has been selected as the preferred meal prep provider for athletes participating in the XPE Sports NFL pre-combine training program in Austin, Texas.

Over the next several weeks, a group of elite football athletes will be spending their off-season in Austin training with XPE Sports and performance coach Tim Riley. Between intense on-field sessions, strength work, and recovery blocks, Simple Plan Austin will handle one of the most critical pieces of their preparation: nutrition.

“Elite athletes need their nutrition dialed in, and we’re honored to supply that,” said Matt Lupi, Owner of Simple Plan Austin. “Our job is to take all the guesswork out of eating so these athletes can focus on training, recovery, and performing at their best.”

Fueling Elite Performance, the Simple Way

The partnership centers on what Simple Plan does best: high-protein, macro-balanced meals built on whole foods and controlled calories.

For the XPE Sports group, Simple Plan Austin is:

• Providing fresh, ready-to-heat meals that align with the athletes’ training schedules

• Prioritizing protein, quality carbohydrates, and healthy fats to support performance and recovery

• Eliminating the need for athletes to cook, shop, or track every detail themselves

• Utilizing custom meal options to meet dietary guidelines

Instead of worrying about what to eat between two-a-days, athletes can open a labeled Simple Plan meal, heat it, and know they’re getting consistent fuel that fits into their program.

What This Means for the Simple Plan Brand

For brokers, partners, and prospective franchisees, the XPE partnership in Austin is a strong proof point of what the Simple Plan model can support at the local level:

• Credibility with high-performance clients

  Serving a group of pre-combine athletes signals that Simple Plan’s approach to macros, ingredients, and operations can stand up to the demands of serious training environments.

• Flexible, locally driven partnerships

  This collaboration was initiated and developed by the local franchisee, showing how Simple Plan locations can build B2B relationships with gyms, performance centers, and training facilities in their markets.

• Incremental revenue and brand exposure

  Beyond direct meal sales, partnerships like this create visibility with coaches, trainers, and highly engaged fitness communities—exactly the people who influence local nutrition decisions year-round.

“Our brand is built on simplicity and science-based nutrition,” said Dan Beck, Founder of Simple Plan. “Seeing a franchise partner like Matt plug that system into an elite training environment is exactly the kind of local innovation we want to empower across the country.”

A Playbook for Future Franchisees

While every market is different, the XPE Sports partnership showcases a repeatable pattern other Simple Plan owners can follow:

1. Identify high-influence fitness partners – gyms, training facilities, sports performance centers, and local coaches.

2. Lead with value – offer reliable, high-quality meals that make their athletes’ or members’ lives easier.

3. Build programs, not one-off orders – think in terms of full training blocks, challenges, and recurring needs rather than single events.

Simple Plan’s operational model—centralized batch production, clear labeling, and flexible pickup/delivery options—makes it well-suited to support these kinds of partnerships without overwhelming the kitchen.

About Simple Plan

Simple Plan is a prepared-meal concept focused on making healthy eating simple, sustainable, and accessible. Each meal is designed around balanced macronutrients, controlled calories, and whole-food ingredients, with a strong emphasis on protein and clear nutrition labeling. Through in-store pickup, local delivery, partner gym pickups, and grab-n-go coolers, Simple Plan helps busy people stay on track with their nutrition goals without cooking, cleaning, or calorie math.

The Austin location’s collaboration with XPE Sports is one more example of how franchise partners can plug Simple Plan into their local fitness ecosystems to create growth for both sides.

You can learn more about Simple Plan franchise opportunities here: https://mysimpleplan.com/franchising