New Location: Austin, TX

We’re thrilled to announce that Simple Plan is officially expanding to Austin, TX! Our mission to help people across the country embrace healthier eating habits, make sustainable progress towards their goals, and transform their relationship with food is growing, and Austin is the next stop on the map.

(Pictured Left to Right: Kyle Sluga, Dan Beck, Zach Wolfe, Matt Lupi)

Matt Lupi, the driving force behind the Austin location, recently made the trip up to our headquarters in Wisconsin for some hands-on training with our team. During his visit, we got to share knowledge, dive into the details of what makes Simple Plan such a powerful tool for busy individuals, and—of course—fit in a group workout to kick off his new venture the right way!

(Pictured Left to right: Dan Beck, Kyle Sluga, Matt Lupi, Zach Wolfe)

Matt is joined by his partner, Zach Wolfe, who brings experience and energy to the table. Together, they’re going to bring Simple Plan’s meal prep convenience, healthy offerings, and top-notch customer service to Austin. Their partnership is the perfect mix of passion, dedication, and vision to make Simple Plan a staple in Austin’s growing health-conscious community.

What’s Coming for Austin: Gym Pickup Coolers and MicroMarkets

In Austin, Matt and Zach are focusing on partnering with gyms to make meal prep as convenient as possible for fitness enthusiasts. By offering gym pickup cooler locations and micro-market coolers, they’re creating an easy way for clients to grab fresh, healthy meals after their workouts. Micro-market cooler locations have already been established for The Kollective Gyms (learn more here) - which is a huge partnership to kick off Simple Plan Austin.

What does that mean for you? If you’re a member of one of the Kollective gyms in Austin, you’ll soon be able to find Simple Plan’s prepped meals available for grab-n-go or easy pickup—fresh, delicious, and ready to eat, right after your sweat session.

We’re excited to offer this service in Austin because it combines two of the most important aspects of our brand: convenience and quality nutrition. No more driving around to find healthy meal options. Instead, you can pick up meals that are perfectly balanced and fit your goals—all from the comfort of your gym!

What’s Next?

Simple Plan is all about empowering people to take control of their health with nutritious meals, and this partnership with Matt and Zach is just the beginning in Austin. We’ll continue to expand our options and locations, so stay tuned for more updates!

Whether you’re in Austin, Eau Claire, or anywhere else we serve, our goal remains the same: to change your relationship with food and make it easier than ever to stay on track with your health and fitness journey.

Join us in welcoming Matt and Zach to the Simple Plan family! If you’re in Austin, be sure to check out our gym pickup coolers and micro-market coolers soon!