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Simple Plan Launches New Supplement Line: hCODE™ by Simple Plan

  • Writer: Dan Beck
    Dan Beck
  • Jun 24
  • 2 min read

Updated: Jul 26

Eau Claire, WI – June 24, 2025


Simple Plan, a leader in healthy, fully-prepped meals, is proud to announce the launch of its brand-new supplement line: hCODE™ by Simple Plan. Designed to support busy lifestyles and real nutrition goals, hCODE delivers straightforward, science-backed supplements without the hype.


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“We’ve always been committed to helping people build a better relationship with food,” says Dan Beck, President of Simple Plan. “But we also know that food is just one part of the picture. Supplements can provide convenience and help fill in the gaps—and we wanted to offer products we could fully stand behind.”



The First hCODE™ Products:


  • Whey Protein Isolate: Clean, high-quality protein to help you hit your daily targets and support muscle growth and recovery.

  • Pre-Workout Boost: A powerful, balanced formula for sustained energy and focus—without the crash.

  • Electrolytes + EAAs: Hydration meets muscle support with essential electrolytes and amino acids.

  • Collagen Peptides: Joint, skin, and hair health in a simple, mixable powder.

  • Creatine: The most-researched, performance-backed supplement on the market to help build strength and endurance.


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Why hCODE™?


Simple Plan created hCODE to solve a problem: Many people are overwhelmed by the supplement industry’s endless options, complicated ingredient lists, and flashy marketing. hCODE strips it all back to simple, effective, science-based products.


  • No unnecessary additives

  • No misleading labels

  • Just products that support your goals—whether you’re lifting in the gym, running after your kids, or just trying to feel better day to day.




Where to Buy:


hCODE supplements are available in-store at select Simple Plan locations and soon at hcodesupps.com.


Simple Plan’s mission has always been to make nutrition simple and sustainable. With the addition of hCODE, clients now have another tool to build healthier habits, stay on track, and make meaningful progress toward their goals.


Stay tuned—there’s more coming.

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Simple Plan® is a Registered Mark by Simple Plan Franchising, LLC.

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